Mattress Forum

I recently purchased the IBC Origins Aura bed.  Does anyone have exprerience with this bed?  The marketing literature for the bed is lacking specifics, but what I did glean is that is essentially a layered foam bed with a layer of latex in the middle.  At ~$1000 for a king, it was the best option I could find in my price range for a non-innerspring, non-memory foam bed that was comfortable for me. 

One immediate observation is that the bed delivered is noticeably firmer than the floor model in the store.  Should I be concerned by this or do foam beds (non-memory) soften up but still retain their longevity?  I've considered buying a latex topper to add to it, but perhaps returning the bed is a better way to go...

Any thoughts are appreciated.