Vera Wang Mattress

Don't expect a mattress to be rolled down Vera Wang's runway during Fashion Week, but the bridal designer is getting into the bedding industry, teaming with Serta to produce a deluxe mattress line. Soft, luxe fabrics and cutting edge technology will be the hallmark of the line that will be in the stores this summer. Seventy five year old Serta says the collaboration will feature a combination of high style and comfort. Look for Wang's signature triple heart logo plus a high end designer mattress set that will be part of Serta's continuing partnership with the Susan G. Komen Breast Cancer Foundation and their 'Counting Sheep for the Cure' campaign.

If you are planning to walk down the aisle soon, note that brides may want to check out a signature mattress by Wang based on one of her gorgeous wedding gowns. Don't know the rationale behind luxurious fabrics and designer style on a mattress when you are just going to cover it with sheets, but with a twenty year old mattress on my bed, I am not driving the sleep market.