Mattress Forum

The narrator of the ad said the bed "features latex and memory foam."

Is this a new trend by S-brands to try to stop losing sales to latex and memory foam bed makers? 

I would imagine salesmen could confuse the consumer quite a bit by having the ability to mention 'latex' and 'memory foam' in relation to the PU foam S-brand products.

Do you think consumers will be fooled by such smoke and mirrors tactics?  For example, will a consumer who was thinking of buying a latex or memory foam bed instead of an S-brand bed change his mind again, and buy an S-brand bed after all simply because the S-brands start spewing out the words 'latex' and 'memory foam' to describe their crappy PU foam beds?

Or do you think consumers will become wise enough to identify, and reject these smoke and mirror tactics and eventually force S-brands to make a good product or lose most of their sales?