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The other day I saw an ad for The Brick (a local furniture retailer) which was trying to sell a Sealy Posturepedic bed. The narrator of the ad said the bed "features latex and memory foam." Is this a new trend by S-brands to try to stop losing sales to latex and memory foam bed makers? I would imagine salesmen could confuse the consumer quite a bit by having the ability to mention 'latex' and 'memory foam' in relation to the PU foam S-brand products. Do you think consumers will be fooled by such smoke and mirrors tactics? For example, will a consumer who was thinking of buying a latex or memory foam bed instead of an S-brand bed change his mind again, and buy an S-brand bed after all simply because the S-brands start spewing out the words 'latex' and 'memory foam' to describe their crappy PU foam beds? Or do you think consumers will become wise enough to identify, and reject these smoke and mirror tactics and eventually force S-brands to make a good product or lose most of their sales? This message was modified Jul 21, 2010 by confusedbedbuyer
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Very good points, Kait. I find it very sad that our voices aren't loud enough to reach most consumers before they make uninformed, bad purchases, yet the voices of the S-brand companies are thunderous and far-reaching. Too bad there isn't a means to counter that injustice in order to save innocent consumer victims from being scammed. This message was modified Jul 22, 2010 by confusedbedbuyer
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I kind of feel like if people are too dumb to research a major purchase, they deserve what they get... But yeah, it is a shame that Sealy etc will use the buzzwords (and very little actual latex or mem foam, and low quality at that) to get basically scam people into buying their junk. |