essentia wrote:
Hi Everyone,
I see there's a lot of confusion over our product. I thought i'd help answer a few questions.
We invented a latex memory foam and manufacture it ourselves. Yes, It's a latex foam that feels like memory foam. It's not Dunlop or Talalay, it's our own process. So it has the properties of memory foam..delayed response, pressure relief etc but it's made from rubber tree sap. We call it natural memory foam because most don't know what latex foam is.
Other latex mattresses are topped with wool or cotton to soften the surface, we use our natural memory foam. The mattress ends up being more comfortable than latex alone as it's far more pressure relieving. It's also much more breathable than memory foam....night and day. Breathability is just not as issue with us.
Yes we are relatively new but our product is outstanding and we're doing very well because of it.
Keep your questions coming ;-)
For starters I have been unable to locate your company on the Better Business Bureau Website. I checked both your New Jersey and Connecticut store references and all the BBB could give me was that the zip code you had listed was inaccurate and could not give me any information.
Then you make statements like this on your website, and I quote,
"Memory foam mattresses are far more comfortable than latex mattresses. They outperform natural latex mattresses by a land slide. It’s not even close. Making the healthy choice (natural latex) or comfortable choice (memory foam) is a dilemma for many consumers."
And then there is this message from Jack, and I quote.
"I never thought I’d be in the mattress industry.
It all started when a family member was diagnosed with cancer. Physicians made me aware of the toxins in every day items like TVs, microwaves, couches and dashboards.
My family had been in the latex foam business for years and supplied most major brands. I studied the industry and realized that mattresses were manufactured with poor quality components, filled with toxic foams treated with harsh chemicals and layered together with glue.
In looking for alternatives I realized there weren't any. I decided to research and developed something different, a foam made from natural ingredients. I tried offering this foam to major mattress brands but most weren't interested because of the high cost. Those who did buy it only integrated an insignificant amount in order to promote the foam's natural qualities.
As I evaluated brand after brand I realized the industry wasn't overly concerned about consumer health or product quality, just catch phrases and profit margins.
That's when I founded Essentia, more than a brand; a commitment to comfort and quality, without compromise.
Come see what mattresses are like in the future, when the world is GREEN again."
Your website is making claims, and statements, that make no sense to me. Unless, and until, I can see some ratings by the Better Business Bureau I will consider your website nothing more than an attempt at Internet Salesmanship.